Chris Brogan blogged yesterday about where he’d start if he was just starting to use social media today.

He reckons he’d start with a blog, add in Facebook, Twitter and LinkedIn, then link to an audience by blogging relevant stuff, and finally don’t be afraid of experimenting with new ideas. I hope I caught the gist of your post Chris.

Now whilst I agree with Chris on this (and I usually find his stuff on the nose) I have to say that this isn’t easy for people with little or no experience of these technologies. Neither should you assume that customers are all ready for this either. I am working with a client at the moment who is keen to embrace the web, but their Internet/digital skills are basic. So it will be a step at a time and hand holding for some time. A survey of their customers is showing that whilst email is fairly universally used social media are not. So is it worth my clients time to get involved in social media? Two answers of course, “no” if you only want to engage with your current customer base, “yes”, if you want to reach out to a new market.

We’ll see how things go.

Image: Laihiu